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Firenze

The Art of Perfume: Discovering Europe's Oldest Perfumery

Duration 1:00 hours
Region Toscana
Language Italiano e Inglese
Price from € 0.00
Cancellation The Art of Perfume: Discovering Europe's Oldest Perfumery

Discover the magic of Europe's oldest perfumery, in the heart of Florence. A journey through history, art, and unique scents: explore ancient frescoed rooms, discover the recipes of the Dominican friars, and be enveloped by iconic fragrances like Acqua

  • • Meet our English-speaking driver directly at your hotel
  • • Transport by air-conditioned car or minivan
  • • Expert Local Guide

  • What is not listed in the What's Included section

This tour focuses on smell, allowing you to discover one of the most magical and fascinating places in Florence—the oldest pharmacy in Europe. Lose yourself among the many fragrances that distinguish Florence, characterized by the scents of iris, leather, gold from its jewelry, marble, and precious stones. This extraordinary space, suspended between a museum and a workshop, still retains the authentic atmosphere of an ancient apothecary. This unique establishment has existed for over four centuries and is known for the sale of soaps, liqueurs, cosmetics, herbal and food specialties, as well as for the production of perfumes crafted using the artisanal techniques of the Dominican friars. Today, it presents itself as a charming, mysterious, and ancient boutique/museum where you can purchase niche perfumes and high-quality products primarily related to body care. During the visit, you can admire unique spaces such as the Green Room, the Great Room, and the ancient laboratory, decorated with frescoes, historic furnishings, and precious apothecary jars. A sensory journey through perfumes, essences, and traditional preparations that recount centuries of history, art, and science. You'll discover the origins of famous fragrances, such as Acqua della Regina, created for Catherine de' Medici, and Pomegranate, one of the maison's signature perfumes. An immersive experience that unites culture, tradition, and Florentine craftsmanship. Perfect for those who love history, beauty, and authentic experiences, this tour is an unmissable way to experience Florence differently, blending elegance and memory. 

All reservation cancellations must be communicated in writing via email.

No penalties apply for cancellations up to 48 hours before the booked date. 

Cancellations between 48 and 24 hours before the booked event incur a penalty of 50% of the

paid amount, while cancellations within 24 hours or no-shows incur a penalty of

100%.

Activity combined with our 8-hour and 4-hour Experience Florence of the Florentines tours, to be booked separately

Reviews

Esperienza assolutamente fantastica! La guida era preparatissima e ci ha fatto scoprire angoli nascosti che non avremmo mai trovato da soli. Organizzazione impeccabile dall'inizio alla fine.

Dino Colombo
Dino Colombo

Che giornata straordinaria! Il paesaggio era mozzafiato e la guida ha condiviso aneddoti e curiosità che rendevano ogni tappa davvero speciale. Non potevo chiedere di meglio.

Bibiana Bianchi
Bibiana Bianchi

Bellissima giornata passata alla scoperta di posti incredibili. Tutto è stato curato nei minimi particolari. Torneremo sicuramente per altri tour!

Ethan Donati
Ethan Donati

Esperienza perfetta per tutta la famiglia! I bambini si sono divertiti moltissimo e anche noi adulti abbiamo apprezzato ogni momento.

Kayla Milani
Kayla Milani

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