The Art of Perfume: Discovering Europe's Oldest Perfumery

This tour focuses on smell, allowing you to discover one of the most magical and fascinating places in Florence—the oldest pharmacy in Europe. Lose yourself among the many fragrances that distinguish Florence, characterized by the scents of iris, leather, gold from its jewelry, marble, and precious stones. This extraordinary space, suspended between a museum and a workshop, still retains the authentic atmosphere of an ancient apothecary. This unique establishment has existed for over four centuries and is known for the sale of soaps, liqueurs, cosmetics, herbal and food specialties, as well as for the production of perfumes crafted using the artisanal techniques of the Dominican friars. Today, it presents itself as a charming, mysterious, and ancient boutique/museum where you can purchase niche perfumes and high-quality products primarily related to body care. During the visit, you can admire unique spaces such as the Green Room, the Great Room, and the ancient laboratory, decorated with frescoes, historic furnishings, and precious apothecary jars. A sensory journey through perfumes, essences, and traditional preparations that recount centuries of history, art, and science. You'll discover the origins of famous fragrances, such as Acqua della Regina, created for Catherine de' Medici, and Pomegranate, one of the maison's signature perfumes. An immersive experience that unites culture, tradition, and Florentine craftsmanship. Perfect for those who love history, beauty, and authentic experiences, this tour is an unmissable way to experience Florence differently, blending elegance and memory.